connecting the dots. moving you forward.What are you building?
xWTF is The Family?Atlanta, GA. Est. 2025

We build the room.

The Family is a creative agency for artists, venues and brands. We put the right people in a room and make sure everyone leaves with something.

Everyone wins, or we redesign it.

Founded2025, Atlanta
Who it's forArtists, venues, brands
Working modelNon-exclusive
HiringFamily first

The photographer needs a portfolio piece. The venue has a dead Thursday. The DJ deserves a real room. That's one great night. We spend our days in all of those rooms, so we see the deal before anyone else does. Then we build it, and everyone gets paid in something they actually want.

The fine printNo surprises

In regular print.

10%On deals we create
0Exclusivity required
7Days to scope and strategy
1Project fee for event and sponsorship builds
Jess Payne

Hi, I'm Jess Payne.
Finder, Fixer, Founder

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